Rome: A tv advert through which Italian nuns are supplied potato chips as a substitute of communion wafers has provoked the ire of conservative Catholics.
They’re demanding that the advert for Amica Chips be withdrawn instantly as a result of it’s blasphemous.
Conservative Catholics say the advert ought to be withdrawn instantly as a result of it’s blasphemous.Credit score: twitter.com/GianLink
Within the 30-second commercial, a bunch of younger nuns are seen submitting by means of a cloister right into a chapel. Their mom superior finds there aren’t any communion wafers left so fills up a chalice with chips.
Because the novices line up in entrance of a bespectacled priest, they’re shocked to be given chips as a substitute of the holy sacrament, with the lead nun opening her eyes large in astonishment because the salty snack crunches in her mouth.
The digital camera then pans again to the mom superior, who’s enthusiastically digging into a big bag of chips.
An affiliation of Catholic tv viewers mentioned the advert, proven on Italian TV channels and social media, “offends the sensibility of hundreds of thousands of practising Catholics”.
Giovanni Baggio, the president of the affiliation, referred to as for “the speedy suspension” of the “blasphemous” advert, including that it confirmed a “lack of respect”.
Avvenire, a newspaper owned by the Italian Bishops Convention, additionally mentioned it was offended. “Christ lowered to a crisp. Debased and vilified as he was 2000 years in the past. Amica Chips has as soon as once more chosen provocation as a way of communication,” it mentioned in an editorial.
