John Rood, a former longtime exec at Disney and Warner Bros, is becoming a member of consulting and analysis agency Magid as Chief Model & Communications Officer.
Reporting on to CEO Brent Magid, Rood will oversee model technique, product advertising, company communications, gross sales help, and occasions. He will probably be primarily based in Magid’s Los Angeles workplace, typically understanding of the corporate’s places of work in New York and Minneapolis.
Throughout media and leisure, client packaged items, retail and journey, Magid advises a spread of shoppers, offering them with market analysis and serving to them with a spread of strategic objectives. The corporate has deep roots within the native tv enterprise, although it has branched out significantly within the many years since its founding in 1957.
Rood joins Magid from his personal advertising consultancy, the place he has suggested media firms, tech start-ups, businesses, and non-profits on technique and enterprise improvement. Beforehand, he served as SVP – Advertising and marketing, Disney Channel together with different advertising roles throughout a 15-year run at The Walt Disney Co. Previous to that, Rood spent 10 years at Warner Bros, rising to EVP – Gross sales, Advertising and marketing, and Enterprise Growth for DC Comics.
Rood “brings unimaginable experience and expertise that may assist us serve our shoppers even higher and supercharge the size of our enterprise,” Brent Magid stated within the official announcement.
The corporate “Magid was a robust companion of mine whereas I used to be at Disney/ABC Tv, serving to us devise profitable methods for various our companies,” Rood stated. “Within the years since, I’ve witnessed the Magid repute develop even additional, in stature, in its product suite and in industries served. If ya know, ya know – manufacturers who companion with Magid right now are experiencing the perfect mixture: legacy credibility and trendy innovation.”
