Home Fashion Dundee firm Baba’s Sauce secures breakthrough deal with Aldi

Dundee firm Baba’s Sauce secures breakthrough deal with Aldi

by swotverge

Award-winning Baba’s Sauce, which relies on a secret recipe, was a agency favorite in takeaway eating places within the Metropolis of Discovery till its creator Baba Mollah handed away in 2008.

The condiment lay dormant till the key recipe was found amongst Baba’s belongings by his son, Sunny. Collectively together with his mom Suraya, the duo launched Baba’s Sauce in 2021, initially utilizing it within the household takeaway. Nonetheless as demand grew the household expanded into bigger premises,  permitting them to fabricate, pack, and promote Baba’s Sauce to clients.

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Now the product is poised to be bought throughout Aldi’s 105 shops in Scotland. The itemizing comes after Aldi first encountered the corporate at a meet the customer occasion final April.

Sunny mentioned: “My late father’s secret sauce was a staple in our neighborhood rising up, a lot in order that he turned recognized for it throughout Dundee. After his passing, it turned a real labour of affection for my mom and I to honour his legacy and we’ve grown the enterprise from small beginnings to the purpose the place we are able to now fulfil orders of 25,000 bottles per week.

“Securing this partnership with Aldi Scotland is an actual milestone second for us and one thing we may have solely dreamed of once we first launched Baba’s three years in the past. Aldi’s assist for Scottish suppliers is evident to see and it’s actually encouraging for small companies like ours that work arduous to showcase Scotland’s unbelievable produce.

“Because of Aldi, we now have the chance to convey Baba and his reminiscence to an entire new viewers of consumers throughout Scotland and we are able to’t wait for everybody to expertise the scrumptious, candy chilli flavour first hand.”

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The sauce, which is hand-made by Suraya each morning, relies on a recipe that solely she and Sunny know. With over 12 spices, together with dried and powdered chilli that are fastidiously layered, the sauce is claimed to be nice for dipping chips and pouring over burgers, sausages, kebabs, and pakoras.

The product will likely be out there in Aldi’s Scottish shops from April 11 as a particular purchase product, whereas shares final. Baba’s Sauce will likely be out there in retailer for £1.99 per 250ml bottle.

Graham Nicolson, group shopping for director at Aldi Scotland, mentioned: “We’re delighted to welcome Baba’s distinctive selfmade sauce to Aldi’s cabinets. With such an inspiring story, Sunny and his household embody all of the values we search for in our companions and we share a dedication to bringing high quality, inexpensive and scrumptious merchandise to the individuals of Scotland.

“With Baba’s Sauce, we’re introducing a contemporary contender to the desk to problem the established order of salt ‘n’ sauce or salt and vinegar and we’re assured that Baba’s Sauce will quickly turn into a beloved staple in households throughout Scotland.”

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