Home NEWS Levi Strauss & Co. Hires New Chief Commercial Officer to Drive DTC Transformation

Levi Strauss & Co. Hires New Chief Commercial Officer to Drive DTC Transformation

by swotverge

Levi Strauss & Co. (LS&Co.) has appointed Gianluca Flore as its new EVP and Chief Industrial Officer, efficient July 29, 2024. Flore will report on to President and CEO Michelle Gass and can help all Levi’s industrial operations and world channels, together with shops, ecommerce and wholesale.

“I’m delighted to welcome Gianluca to LS&Co. at this transformational second for the corporate, as we pivot to turn out to be a DTC-led, denim way of life chief,” stated Gass in an announcement. “He’s an business veteran with an distinctive observe document of delivering worthwhile development at iconic style manufacturers. His depth of expertise in driving market relevance and consumer-centric, operational excellence makes him the best chief to assist us usher within the firm’s subsequent chapter of stakeholder worth creation.”

With greater than 20 years of worldwide industrial expertise, Flore was most just lately Chief Industrial Officer of Burberry, the place he oversaw 5 areas and a community of greater than 400 shops. Earlier than that, he was the corporate’s president for the Americas and International Retail Excellence, driving the growth and productiveness of Burberry’s retail footprint and elevating distribution and positioning throughout wholesale. Flore additionally has held management roles at luxurious firms Kering and Bottega Veneta.

In an announcement, Flore famous that he’s particularly excited to be a part of LS&Co. throughout “this thrilling time for the Levi’s model, which continues to be the unequivocal class chief, firmly on the heart of tradition. I stay up for working with the immensely gifted LS&Co. workforce.”

Levi’s has seen a surge in demand, together with a virtually 20% enhance in retailer site visitors throughout U.S. areas in addition to a 20% enhance in share value, following the discharge of Beyoncé’s Cowboy Carter album, which options the observe “Levii’s Denims.” The model embraced this homage, happening to vary its identify to Levii’s on Instagram.

“I don’t suppose there’s any higher proof or proof level than having somebody like Beyoncé, who’s a tradition shaper, to really identify a track after us,” Gass stated throughout a convention name.

Source link

Related Articles

Leave a Comment

Omtogel DewaTogel
gates of olympus