Efficiency entrepreneurs want a brand new channel to drive scalable efficiency. Search and social alone will not be as dependable as they as soon as had been and consequently, can’t drive sturdy development. MNTN is aiming to repair this downside by remodeling linked TV (CTV) into the third scalable efficiency channel alongside paid search and social.
MNTN’s self-serve platform is designed to assist advertising and marketing groups flip CTV right into a efficiency channel, offering real-time measurement and optimization capabilities to assist them generate higher outcomes from adverts. Moreover, with Artistic-as-a-Subscription (CaaS), MNTN advertisers can obtain contemporary TV inventive, produced by promoting specialists at QuickFrame by MNTN.
Manufacturers and retailers can faucet into MNTN’s 100+ partnerships with CBS, ESPN, FOX, Peacock, and different premium suppliers to ship CTV adverts to focused audiences and see a higher return on their investments.
MNTN Integrates with Rockerbox to Bolster Measurement
MNTN has absolutely built-in with Rockerbox, permitting entrepreneurs to extra precisely measure the affect of their linked TV (CTV) promoting on conversions and income alongside different advertising and marketing channels immediately throughout the Rockerbox platform.
The combination consists of MNTN’s proprietary Verified Visits attribution, which is designed to attribute website visits to CTV adverts solely when the adverts truly immediate customers to take motion. One of these CTV measurement can present dependable information as cookies start to be deprecated.
In preliminary integration testing, 70% of advertisers noticed CTV costs-per-acquisition (CPAs) that had been 18% to 33% decrease than their top-spending acquisition channels. Moreover, advertisers noticed as much as a 5X improve in attributed conversions and an 82% enchancment in CPA with Verified Visits information in comparison with default impression-to-IP matching alone.
