Pet Valu will deploy options from Relex to boost pricing and promotions planning processes in its 780+ retail places throughout Canada in addition to its digital channels. Pet Valu’s implementation accomplice Logic will present program administration, change administration and knowledge integration providers.
“As we begin the transformation of our merchandising programs, we consider there is a chance to boost the best way we design, execute and measure the effectiveness of pricing and promotions,” mentioned Kendalee MacKay, Chief Merchandising Officer at Pet Valu in an announcement. “We consider Relex’s options will allow us to create modern, insight-driven methods that constantly enhance our projected outcomes.”
“Promotions and worth planning is a vital activity for any retailer — and the pet provide area is actually no exception,” mentioned Keith Adams, SVP of North America at Relex Options in an announcement. “Customers’ wants for his or her four-legged members of the family are frequently altering, and Relex might help Pet Valu perceive and plan for these demand shifts.”
