As a part of its celebration of 25 years within the Egyptian market, Vodafone Egypt has launched its promoting marketing campaign “El-Kelma El-Helwa” which serves as a message of gratitude and appreciation from the corporate to its prospects. This yr’s marketing campaign displays Vodafone’s presence as an integral a part of each buyer’s life. The corporate has change into a witness to the reminiscences and essential moments shared amongst 47 million prospects over 25 years.
Ramadan 2024 promoting marketing campaign “El-Kelma El-Helwa that includes Megastar Amr Diab, has achieved nice success since its launch. It showcases the corporate’s position within the each day lives of its prospects. The marketing campaign emphasizes the corporate’s capacity to attach with over 47 million prospects over 25 years, whether or not by a name, message or generally by providers that Vodafone Egypt was the primary to launch. The marketing campaign conveyed this message merely and simply by scenes of human relationships and shared experiences. The marketing campaign garnered over 600 million views on social media platforms, and the tune “El-Kelma El-Helwa” grew to become a pattern on Anghami platform within the first week of Ramadan. Moreover, many shoppers shared their tales with the Vodafone community by the “Ana Vodafone” software, the place an interactive expertise was supplied for purchasers to find out about their telephone quantity historical past with the corporate and get to know the highest 3 folks they communicated with all through the years.
